Amazon product voucher Style guide

Led a creation of the visual style guide for Amazon Product Vouchers with the goal to empower other designers to create new assets with consistency and scalability as this program grows over the years across different countries.

Product Voucher is a prepaid payment method that can only be used to purchase eligible products within the category on Amazon. This is a multi-million dollar business that helps companies and organizations award their employees with ease of mind. Currently, there are over 10 types of Product Voucher categories in over 9 countries, ranging from Health & Wellness to Work from Home. I created the style guide and identity system to give a visual direction that could scale worldwide while working in compliance with the Amazon Global Brand guidelines.

© Amazon